With the evolution of urban societies, micromobility solutions such as e-scooters and delivery robots are increasingly adopted, offering an improved air quality, and enhanced public transit connectivity (U.S. Department of Transportation, n.d.). Their adoption creates new behavioral dynamics among road users which remains not fully understood yet. Toward harmonious
interactions among various road users, it is important to promote prosocial behavior in such hybrid mobility society. However, prosocial behavior (i.e., actions that benefit others) is influenced by multiple factors, including environmental conditions, individual characteristics, and external interventions. Among these, feedback plays a significant role in encouraging and shaping human behavior (Kluger, A. N., & DeNisi, A. 1996) in various contexts. In transportation, a recent online study shows the potential of feedback in promoting prosocial behavior (Scott et al., 2024) of e-scooter riders. Our study builds upon the previous online study and explores the effects of ride feedback further in an immersive virtual environment.