Honda's efforts in Augmented Reality covered alongside other key players - Honda's efforts in Augmented Reality covered alongside other key players - HRI-US
MacWorld UK published an article on the growing field of augemnted reality and included a few paragraphs about Honda's efforts in the area:
At the Honda Research Institute, researchers are working to make people better drivers by using computer-generated sensory information like GPS data and video to give drivers more information about their surroundings as they drive, possibly by displaying it directly on the windshield.
While making a left-hand turn, for instance, the driver could be alerted to the speed of an oncoming car with a certain image on the windshield if there is not enough time to complete the turn, said Victor Ng-Thow-Hing, principal scientist at the institute.
But augmented reality applications, especially when used in cars, have to be designed carefully, Ng-Thow-Hing said.
Because unlike software crashes, an automobile can crash literally. "Dying is a bad user experience," he said.
Read the full article at MacWorld, originally published in June 10 2013